BBA in Business Studies
Marketing and Management Concentration
The Pace University Online Bachelor of Business Administration (BBA) in Business Studies with a concentration in Marketing and Management is an excellent opportunity for eligible federal employees seeking to advance their careers in the public sector. This 100% online program, offered through the Federal Academic Alliance, provides flexibility and affordability tailored to the needs of working professionals.
The Marketing and Management concentration equips students with a comprehensive understanding of business principles, emphasizing strategic decision-making, organizational behavior, and digital marketing. Core courses include Contemporary Business Practice, Managerial and Organizational Concepts, Strategic Internet Marketing, and International Marketing. The curriculum is designed to develop critical thinking and leadership skills, preparing graduates for various roles in both the public and private sectors.
Federal employees benefit from a generous transfer policy, allowing up to 90 credits to be applied toward the degree, and significantly reduced tuition costs, up to 50% less than on-campus programs. Additionally, the program is taught by experienced business professionals with close connections to top marketing firms, providing students with valuable networking opportunities.
Graduates of this program are ready for federal jobs like Public Affairs Specialist, Communications Officer, Program Analyst, and more. These positions are crucial in agencies such as the Department of Homeland Security, the Department of Defense, and the Department of State. Completing this BBA helps federal employees boost their skills and advance their careers in government.r career advancement within the government.
Curriculum
- Foundation Requirements:
- 44
- Business Core:
- 29
- Concentration Credits:
- 23
- Elective Credits:
- 23
- Total Credits:
- 120
